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Research papers

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers
Authors: Marie-Claire Renard, Sandrine McClure
Companies: Danone, Reperes
September 26, 2008
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Citation

Renard and McClure (2008a, September 26). Digital video at the service of research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-video-at-the-service-of-research


Research papers

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007
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Citation

Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/let-the-product-talk


Research papers

Second life

This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...

Catalogue: Congress 2007: Excellence
Authors: François Abiven, Emilie Labidoire
Company: Reperes
September 19, 2007
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Citation

Abiven and Labidoire (2007a, September 19). Second life. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/second-life


Research papers

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006
Authors: Sandrine McClure, Mark Whiting
Company: Reperes
October 8, 2006
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Citation

McClure and Whiting (2006a, October 08). Cutting the insight loss. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cutting-the-insight-loss


Research papers

Aspiration and value

The paper describes the birth of a new research methodology developed by Reperes with their client Moet Hennessy.It follows the development of an original research approach for measuring the equity of a brand and that helps marketers steer its future...

Catalogue: Congress 2006: Foresight
Authors: Catherine Genter, Anne Quénelle, Marie Juan-Lallier, François Abiven, Sandrine McClure
Company: Reperes
September 17, 2006
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Citation

Genter, Quénelle, Juan-Lallier, Abiven and McClure (2006a, September 17). Aspiration and value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/aspiration-and-value